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In the mid nineties progressive italian interior c

In the mid nineties progressive italian interior companies like Cappelini, Boffi and B&B italia collaborated with Tyler Brules‘s then new Wallpaper Magazine and paved the way towards a more hedonistic approach in contemp. Interiors. At this point in time a generation shift took place at Möller Design, a then kind of B2B manufacturer of beds and furniture systems. As this change was causing a completely renewed product collection, i got commissioned for all Art Directions, Photo Interior Styling and general Communication Designs. Over the next ten years iconic catalogue objects and all kinds of exciting interior set ups got realized and sucessfully positioned the company among the very few premium german furniture manufacturers. In retrospect its very rare to find this kind of „partner in crime“ setup where nothing sabotages the outcome and you’re able to shine.

Throwback #02/The Chateau Marmount Elevator 1993.

Throwback #01/Landscape. 1992 while still in my ea

Throwback #01/Landscape. 1992 while still in my early twenties and parallel to my studies i decided to start a design agency called „Landscape“, together with Thomas Seitz, a friend from the high school days. We were both deeply faszinated about Dystopian Science Fiction movies, the Bauhaus, Postmodernistic Architecture and all things Pop Culture. The name „Landscape“ itself perfectly mirrored our intention to present the agency a bit like an enigmatic band. Next we rented rooms in a fancy Düsseldorf Area and furnished a kind of „ Bauhaus Movie Set“. And like we´ve learned from all Avantgarde Movements first thing that´s needed is a straight forward Manifesto (shown here) and some serious photography. So we called a model friend, sat down in our Wassily Bauhaus chairs and tried to look really serious. Funny enough this gesture of arrogant self-staging worked perfectly. Huge cooperations like Philip Morris, Mannesmann or Lacoste got in touch and comissioned overwhelmingly big projects. So, having the financial opportunities at the young age of 23 an exciting idea occured: A cool trip to LA … sequel … see next story …

Rocholl

is an award winning creative studio developing influential Brand & Editorial Design in alliance with trendsetting collaborators. Stories and Ethos are communicated through strong visual narratives.

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