is an award winning creative studio developing influential Brand & Editorial Design in alliance with trendsetting collaborators. Stories and Ethos are communicated through strong visual narratives, utilising Brand Identity, Art Direction and Entrepreneurial Thinking.

Since our inception in 2001 we have worked across a diverse range of industries including fashion, travel, technology, retail, real estate, luxury, automotive and premium publishing.



Frank Rocholl is a German Creative Director, Typographer, Magazine Designer and Brand Consultant. He has worked on trendsetting design and branding projects for clients like Nike, Smart, Philipp Morris, Hugo Boss, Audi or Jil Sander for the past two decades. His work has been featured in numerous international publications about Design and Typography. Frank Rocholl sees himself as part of a designer generation strongly influenced by pop-cultural and counter-cultural codes.


Mirage Magazine

Mirage Magazine was founded independently in 2009 by Henrik Purienne and Frank Rocholl as a 400 page fashion and culture magazine inspired by the photographic aesthetic and hedonistic culture of the 1960s and 1970s. Subject matter relates to timeless aesthetics in the fields of architecture, art and design interweaved with visions of forgotten utopias, unsung heroes and cinematic stagings. Editorial content has a documentary feel and often reflects the personal relationship of photographer and muse, with key themes being summer, sun, youth, freedom and rebellion.


„It turned out that the real fascinating ideas are all informed by my more private interests like forgotten utopias, pop cultural findings, all things analog and extensive thinking about the psychology of the time.“

Frank Rocholl / QVED Speech 2014


IdN Decade Design Award 2002/If Award 2006
If Award 2010/Nominated for the German Design Award 2011/Mercury Award 2011/Printstar 2013