White Line represents 50 handpicked international boutique hotels, all managed by passionated owners. The places tend to be reclusive and beautifully designed in detail. Perfect spots for escapism. Whiteline was looking for a handout medium to show the variety of options without getting lost in detail or highlight specific places too much. The label „The Aficionados“ transports both partys philosophy perfectly, while the medium, a newspaper format, offers softer sales options.