Wimp/Amp

Scandinavian music streaming service „Wimp“ was in search for a new approach to communicate
their unique strength in delivering outstanding playlists and curated content. We got commissioned
to develop a guerrilla/teaser concept to attract music loving younger target groups.
The concept skipped the irritating name „wimp“ and replaced it with „Amp. The organization of sound“.
This nice double meaning offered all kinds of weird eye-catching images to transport the methods of the
imaginary „organization of sound“. By the time the concept was ready to be presented wimp had been sold
to Jay Z and turned into Tidal. Bummer!