Mirage Magazine

The possible impossible

In 2008 Henrik Purienne and me founded Mirage Magazine as a 400 page independent fashion and culture magazine,
inspired by the photographic aesthetic and hedonistic culture of the 1960s and 1970s.

Subject matter relates to timeless aesthetic in the fields of architecture, art and design interwoven with visions of forgotten
utopias, unsung heroes and cinematic stagings. Key themes being summer, sun, youth, freedom and rebellion.

4 issues have been published since to great global success and hype. Copies of the first edition sell for up to 500 $ on Ebay.
Social media following sums up to 70k. 2016 brings the launch of JamaisVu – a Mirage Anthology Book, combining a Best
of the Best of all 4 issues with insights about Mirage´s cultural influence and overall conception.


  • Entrepreneurship
  • Positioning
  • Creative Direction